Search engine optimization (SEO) is a dynamic process by which Web site managers and content managers can employ a few key techniques to allow search engines to better find Web sites. These techniques include the use of better keywords in links, ALT tags, heading tags, bold and/or italicized text, file names, and keywords in the Web URL.
Some key techniques:
- When including links on a Web page, using the right link text is essential. The text of a link is called “anchor text,” and should reflect what the main idea of the linked page is. Do not use the words “click here” for links you create.
- Use image “ALT tags” to inform the search engine what pictures on the Web site illustrate (search engines do not “analyze” pictures for content, so ALT tags are very useful to identify the subject of the picture). See the image below for an example of how to include ALT tags.
- Use heading tags, bold and italicized words to show search engines additional key words of importance. However, overuse of bold and italicized words can make a search engine suspicious of the use of these elements in your page and could lower your page’s rating.
- Use keywords when naming files that are downloadable. Separating words with a dash or minus sign (-) is favored by some search engines.
- Lastly, using keywords in the URL of a page may also increase its rank with some search engines. CoM-IT has employed a third party application since the www.drexelmed.edu redesign in 2009 that does this for you on all of our pages based on the requested page name.